Top Four Pay Per Click Platforms
If you want to generate user and viewer traffic for your website and want to change it in revenue, then you have been considering using the high-pay-per-click (PPC) platform, you do not go wrong with PPC Between several other benefits, they allow you to generate quick traffic by configuring ads with search results on major search engines. You also have full control of ad copies, keywords, and destination Web Pages for all clicks you have, and you do not have to worry about regular and annoying updates. However, it is important that you choose the best platform for maximizing high traffic and return capability for your niche. What are different pay-per-click platforms and why use them? Below is a list of Top 4.
1. Google Ads
It is today’s leading and most popular PPC platform. The success and popularity of Google Ads stems from the fact that is owned by Google Inc. Technical giants also claim the largest search engine on the web. Google’s search market share is more than 67 percent.
One of the biggest advantages of Google Ads is that it rides on the power of search engines. It translates to millions of active customers who are searching the Internet for the products or services you offer. Google Ads will enable your ads to appear immediately at the top, if your budget allows you to pursue your competitors.
2. Yahoo! Bing Network
A large percentage of the remaining search market that Google does not use is likely to use Yahoo! Bing Network This means that advertisers can still reach a lot of viewers, probably in millions. Microsoft has Bing, and Yahoo offers Gemini a platform, which provides a general marketplace where advertisers can buy both native and mobile ads.
Compared to Google Ads, Yahoo! The Bing Network’s cost-per-click (CPC) is more affordable. You can capitalize on low costs to test your keyword and copy the ad, and if they are satisfactory, you can choose to transfer them to Google Ads. The network is also one of the best customer service in the market. You get to consult the real people, and they are always ready to help.
Social network follows more than 1 billion users. Facebook has the ability to display more than 50% of its advertisements every day, which reflects the number of people logged in to the daily network. It enables you to connect and interact with a large audience. So why use Facebook as your PPC platform?
Social Networks allow you to target your audience based on sophisticated criteria like different geographical domains, different user interests and exact demographics. For example, it is easy to target adults aged 35-50 in New York, and New York is a fan of Nix. Facebook also has a large database of users, which provides you with maximum global performance.
4. Advertising.com- Sponsored listings.
Owned by AOL, the platform moves you forward as an advertiser, the ability to target specific websites, and adjust bids based on the sites on which you intend to show your ads. This is an effective level of flexibility and autonomy. Through Advertising.com, your ads can be related to popular websites such as the Huffington Post, ABC, and ESPN.
One of the major advantages of this platform is that it has a rich website inventory that will expose your ads to millions of viewers and followers who visit them daily. Due to its flexibility, you have complete control over the choice of websites to keep your ads. Although the platform demands high bids for the convenience of top ads, but the huge amount of users visiting its inventory websites ensures that even the lowest bids get good performance.